Neutral Clothing
CupBig

Cupbig, a young gender-neutral clothing brand, is dedicated to uncovering the often missed details in everyday life. Through diverse perspectives including apparel, graphic design, spatial design, photography, and videography, it explores and contemplates untapped possibilities. By deconstructing and reconstructing elements, the brand offers the public novel ways to articulate emotions.
In the packaging and graphic design of its clothing, Cupbig emphasizes contrast and harmony through formal and color variations, expressing emotions with restraint.


Packaging Design
Clothing Graphic Design

Client
YIXING